Nestlé Professional has launched the new Nescafé Milano Lounge, described as a revolutionary new touch screen, self-serve coffee machine able to deliver up to 400 drink varieties. Nestlé believes this new model will be a game changer for the on-the-go coffee market. Catering for the growing consumer demand for quality and customised coffee ‘anytime, anywhere’, the state-of-the art machine is capable of producing up to 400 drink combinations – be that an extra shot of coffee, more chocolate, skimmed milk over semi skimmed or a variety of different cup sizes – thereby allowing consumers to customise their drink to their exactpreference, without compromising on quality.  And for the health conscious, the nutritional content of each individual drink is available with just a few taps and swipes. Matt Lane, head of beverage solutions at Nestlé Professional said, “The launch of Nescafé Milano Lounge marks a completely new era for self-serve coffee as we know it.  With coffee shop sales set to grow by 16 per cent by 2016, this innovative machine offers customers the opportunity to grab a share of the market and deliver a coffee shop experience, whatever their size or catering capabilities. “And the technology is staggering. Not only is the touch screen interface designed to engage the consumer and encourage them to interact and customise their drink, but customers can optimise sales through personalised onscreen promotions and videos tailored to their specific business requirements. They can also connect to their machine wirelessly to access sales data and manage stock control.” The machine is simple and easy to operate and use and a patented in-cup mixing system means daily cleaning is kept to a minimum.  In addition, an exclusive ProCare assistance package helps operators drive coffee sales through staff training and engagement, point of sale materials and technical and commercial assistance. To mark the launch, Nescafé Milano Lounge will be taking to the road this autumn.  For eight weeks throughout September and October, the brand will be visiting businesses up and down the country in a state-of-the-art mobile ‘Lounge’, giving them the opportunity to interact with the machine at first hand, sample the extensive beverage options on offer and speak to the Nestlé Professional team to find out how Nescafé Milano Lounge can add value to a business.